Are your SEO Keywords Effective?
Having a well visited website is an important part of having a successful web presence. In order to drive the appropriate traffic to your website, having the right search keywords will ensure you’re driving traffic to the right direction. There are many considerations to factor in when deciding which words to use, but figuring this out from the get go help to draw specific traffic to your site. Having the appropriate traffic will convert into success for your website.
Keywords aren’t just words anymore:
Keywords are important, but more importantly choosing the right combination of keywords to create key phrases will translate to what people need. Key phrases help narrow down the searches to what people actually need. If you sell sugar cookies, sugar cookie is an effective phrase because that way people who are searching only for sugar won’t be directed to your site. People rarely search for just single word unless it is very specific. If someone searches for “bakery” they’ll be overwhelmed with results, many of which are irrelevant to what they need. But if they search for “sugar cookie bakery in City X” will get a set of results that are better catered towards their needs.
Repetition Repetition Repetition:
When deciding on appropriate search terms, don’t be afraid to use variations of the same terms. Make it relevant to what you’re providing. Think of the different sections of your site and list the words accordingly. If you have a section for selling sugar cookies, and another for sugar cookie recipes, put both sugar cookie costs and sugar cookie recipes as some of your key phrases. The more variations you use the better chance you have of matching up with what people need.
Follow Keyword Trends:
The internet is constantly evolving, as people change what they want and how words are used. Use the Google Keyword Tool to track search stats across the internet to see what people are searching for and how it can benefit your website. Figuring out a way these things are relevant to your site can help draw people to your site. Follow up on what’s going on in the search world on a regular basis, and know that selecting keywords isn’t a set it and forget it type of situation.
Not a Popularity Contest:
While it may seem like a smart choice to include broad search terms, choosing only words that are popular may lead to your site being lost in the shuffle because the words are too competitive. It doesn’t matter if you’re getting visitors to your site if they’re not the right visitors. It’s important to get people to your site who want to buy sugar cookies, not people who are just looking for any old cookie. It doesn’t matter if you have a thousand visitors if only a third of them buy your cookies. In this sense, quality over quantity can be pretty accurate.
Make Sure Your Meta Tags Accurately Describe the Content:
Meta tags communicate to the search engine the content of your site. These are essentially the behind the scene traffic signs for your site directing search engines to them. They are part of the coding of the site and don’t typically show up on the site itself.
Having effective keywords will lead to the success of a website. If people can’t find your site in the first place, then you’re losing out on a lot of potential that could be easily utilized. If people have trouble finding it, or have to really dig around to find your site, they’ll likely have a less positive reaction to it and be less likely to utilize your services. Make it easy for them, and they’ll make your life easier too.