Are your SEO Keywords Effective?

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Are your SEO Keywords Effective?

Having a well visited website is an important part of having a successful web presence. In order to drive the appropriate traffic to your website, having the right search keywords will ensure you’re driving traffic to the right direction. There are many considerations to factor in when deciding which words to use, but figuring this out from the get go help to draw specific traffic to your site. Having the appropriate traffic will convert into success for your website.

Keywords aren’t just words anymore:

Keywords are important, but more importantly choosing the right combination of keywords to create key phrases will translate to what people need. Key phrases help narrow down the searches to what people actually need. If you sell sugar cookies, sugar cookie is an effective phrase because that way people who are searching only for sugar won’t be directed to your site. People rarely search for just single word unless it is very specific. If someone searches for “bakery” they’ll be overwhelmed with results, many of which are irrelevant to what they need. But if they search for “sugar cookie bakery in City X” will get a set of results that are better catered towards their needs.

Repetition Repetition Repetition:

When deciding on appropriate search terms, don’t be afraid to use variations of the same terms. Make it relevant to what you’re providing. Think of the different sections of your site and list the words accordingly. If you have a section for selling sugar cookies, and another for sugar cookie recipes, put both sugar cookie costs and sugar cookie recipes as some of your key phrases. The more variations you use the better chance you have of matching up with what people need.

Follow Keyword Trends:

The internet is constantly evolving, as people change what they want and how words are used. Use the Google Keyword Tool to track search stats across the internet to see what people are searching for and how it can benefit your website. Figuring out a way these things are relevant to your site can help draw people to your site. Follow up on what’s going on in the search world on a regular basis, and know that selecting keywords isn’t a set it and forget it type of situation.

Not a Popularity Contest:

While it may seem like a smart choice to include broad search terms, choosing only words that are popular may lead to your site being lost in the shuffle because the words are too competitive. It doesn’t matter if you’re getting visitors to your site if they’re not the right visitors. It’s important to get people to your site who want to buy sugar cookies, not people who are just looking for any old cookie. It doesn’t matter if you have a thousand visitors if only a third of them buy your cookies. In this sense, quality over quantity can be pretty accurate.

Make Sure Your Meta Tags Accurately Describe the Content:

Meta tags communicate to the search engine the content of your site. These are essentially the behind the scene traffic signs for your site directing search engines to them. They are part of the coding of the site and don’t typically show up on the site itself.

Having effective keywords will lead to the success of a website. If people can’t find your site in the first place, then you’re losing out on a lot of potential that could be easily utilized. If people have trouble finding it, or have to really dig around to find your site, they’ll likely have a less positive reaction to it and be less likely to utilize your services. Make it easy for them, and they’ll make your life easier too.

How to Ensure Your Site is Getting the Hits You Want

How to Ensure Your Site is Getting the Hits You Want

Anyone who has a business knows just how important having a website can be in this technology driven world. In order to have a positive web presence, having effective search engine optimization is vital. If can’t find your site to begin with, it won’t matter how great your site is because it won’t be getting many hits outside of those who already know about it. Choosing the right search keywords is important to having people find your product, but there’s a lot more to search engine optimization.
In order to create a website that is worth visiting, there are a few things that should be taken into consideration to help build an effective and optimal website.

Know your Target Demographic:

It’s important to determine the target demographic, in order to build a site that is appropriate to them. Knowing this will help you to set objectives that are appropriate to accomplishing your goals. If you’re trying to attract an older demographic, don’t use lingo or terms that are more popular with a younger demographic.

Provide Useful Content:

Try to think about the reasons people will visit your site, and make sure you cover all the bases. If people are visiting your website to make purchases, provide as much specifications about your product as possible. If people visit your website to find your address, provide directions or a map for them. If you can figure out what people seek when they view your site, you are able to provide them with what they need in a functional manner.

Work on link building:magnifying

The more direct links you have available for people to find, get your link out there. Contact other relevant websites that can link to your site. If you’re a restaurant, try contacting a local hotel to see if they’d list your site on theirs, and you in turn can do it for them. Local chambers of commerce, blogs in your field and any other site that can remotely relate to yours has hidden potential for being a useful link back to you.

Make it worth their while:

Once people have made it to your site, try to avoid wasting their time. Make sure all the links you provide work, and that people are able to easily contact you should they have any questions. If you’re selling products, make sure it is easy to navigate to the shopping cart and pay. Provide a useful site map, and a search feature so people can find exactly what they are looking for when they visit your site. Make it user friendly.

Keywords are Key:

Use your target demographic as a basis for what keywords you should use to direct people to your website. If you’re trying to promote your sandwiches throughout the country, don’t just target your local vernacular; think of what other people may be searching for, like hoagies, subs, grinders and such.

Monitor your Data:

Once you have everything in place, don’t just abandon it. Track what is working and what isn’t so you can adjust your website and parameters accordingly. This will help you determine from where your traffic is coming and how you can adjust accordingly.
Effectively covering these topics will make your site something that is actually worthy of showing up in a web search. It will rank higher than a website that can’t offer these things. If you are providing the information that your target demographic needs, then you’ll be getting the hits you want. Getting the hits you want is the key to success for your company.

The Importance of Search Engine Optimization

The Importance of Search Engine Optimization

There are many reasons why it is important to utilize search engine optimization, and doing it right can lead to the ultimate success of your website. Here are just a few of many reasons why it is important to have effective SEO.


Brings Traffic to Your Page:

If people aren’t visiting your site by a direct click on another site, or by typing in your site by seeing it somewhere, then how are people ever going to find out about what you have to offer? Having effective SEO is a key way to bring new traffic to your site to visit what you have to offer. It’s an easy way to increase traffic which ultimately translates into more money for the company.


People Trust Search Engines:

Google has become a verb. When someone wants to find out the answer to something or find a particular article, product or service, they Google it. That’s because Google is a trustworthy source, and people know that the search engine will likely bring them the answer they need. People are more likely to find a site trustworthy if they find it in a trusted search engine than they are if they just stumbled upon it in a different way.


Smart Form of Marketing:

Search Engine Optimization is essentially a free way to market your product or service. People can spend significant amounts of money to get their name out there for others, but by just choosing the right search terms, someone can stumble upon your site at no additional cost to you because you chose the right keywords and made sure your site was optimized for searches.



Improves Business Visibility:

Without effectively using search engine optimization, people may not even know about your company. The more people who know about your company, the better it is for your company. They may then further promote your website through their own site, or through social media.


Gives your Business Credibility:

People may associate your website with being untrustworthy if your site is not returned in a search. Those who have done the research and made their site visible in the search world show their customers not only that they are trying to seek out more business and be publicized, but that they are educated in the world of websites. If a company isn’t utilizing SEO, a simple and smart method of marketing, what’s to say they’ve done their research on proper security measures or other implications of being uneducated on websites? If they can’t handle SEO, many people would think twice before providing them with any personal information.


Offers Customer Insight:

Using SEO analytics can help offer an insight into the people who are visiting your site. You can find out what people are looking for when they visit your site, and even capitalize off of that. Look at the type of people who are visiting your site to get an idea of what kind of traffic your site attracts. If most people are visiting your site at certain times of day or year, you can know that’s a good time to introduce a new product or to release a new blog post. The more you know about your traffic, the better you can cater to them.


Everyone Else Is Doing It

: Meaning mainly, your competition is using it and if you don’t, then you won’t be their competition for long because they’ll succeed much faster. Don’t get left in their dust, make sure your SEO is just as effective, if not better than theirs.


SEO is the key to a successful web presence and web marketing campaign. It’s easy to do, and if you’re going to have a website then this works hand in hand.